On Courts
Date
May 2014
Role
Branding & Identity, Marketing Collateral, Sationery
The Challenge
The brief was to develop a modern, professional identity for On Courts Kerala, a digital transformation initiative aimed at streamlining law and justice in Kerala. The design needed to symbolize transparency, efficiency, and progress, while maintaining a sense of trust and authority. Key deliverables included logo design, visual guidelines, and digital branding assets to ensure a cohesive and impactful identity across platforms.
The Solution
The brief was to create an identity that created the perfect balance both visually as well as proportionately with the mother brand. Here, the idea is to also look at a typeface which is contemporary and cutting edge to reflect a brand that is progressive in its outlook and thinking. These stores are designed to be the face of a new specialised health and wellness arm of the Apollo Pharmacy. The design extended to the signage, store graphics, wearables, packaging for the carrybags, stationery, etc.
