Loafers

Brand identity and packaging for a boulangerie. The idea was to keep the identity looking hand-crafted and rustic. The form of the identity itself is derived from the strokes made while baking. The use of a lot of browns and deep, rich cocoa colours to create a powerful and instant visual link to bread, chocolate and all things baked. The packaging also follows the same language – hand-crafted, homegrown and wholesome.