Figments
Date
May 2012
Role
Branding & Identity
The Challenge
For the Figments Experience Lab project in Pune, we were tasked with creating a brand identity that would enhance human experiences through meticulously calibrated designs. The core concept revolved around blending intention, transaction, and evolution to create impactful experiences.
minimal. bold. contemporary.
The Solution
Our approach involved extensive research using phenomenological and ethnographic methods to uncover hidden insights and inform our design process. We aimed to create a cohesive visual identity that would resonate with the lab’s mission. The final design successfully captured the essence of Figments Experience Lab, reflecting their commitment to creating meaningful and memorable experiences.
