The Solution

The brief was to create an identity that created the perfect balance both visually as well as proportionately with the mother brand. Here, the idea is to also look at a typeface which is contemporary and cutting edge to reflect a brand that is progressive in its outlook and thinking. These stores are designed to be the face of a new specialised health and wellness arm of the Apollo Pharmacy. The design extended to the signage, store graphics, wearables, packaging for the carrybags, stationery, etc.