iLLi
Date
May 2012
Role
Branding & Identity
The Challenge
Brand identity for a children’s clothing line. The core concept revolved around play and the visual played with the typeface to create an ambigram. The word “ILLI” means bamboo in Malayalam and the entire packaging range uses natural, recycled elements to create that instant visual link with bamboo. The ambigram creates a template to extend the brand onto other products like stationery, bags, etc. The visual form also creates a design element that allows for a lot of play with the form itself.
Sustainable, green
giving back to the earth
The Solution
DEVELOPING ONLINE PRESENCES WHERE THE SOPHISTICATION OF VISUAL DESIGN MEETS THE CALCULATED SCIENCE OF PRODUCT SELLING.
